2020 is the year that has changed the way we look at human communication. The COVID-19 pandemic forced us to rethink the value of face-to-face communication and the difficulties of overcoming the distancing and isolation. This year taught us to evaluate the digital information we consume differently, to value its semantics and design.

The World Design Summit took place in 2017 in Montreal. The historical gathering of 50 international organizations had a common goal: to develop an international action plan that would allow us to use the design's potential in order to deal with the current global issues. This year, life itself has led us to the point where we feel the urgent need to improve the quality of design while dealing with ecological, economical, social and cultural issues.

Throughout this year, we got used to living our lives online: we visit museums, we read books, we watch films, we travel, we enter universities and we study, we make art, we have fun, and all of it we do online. Therefore, one of the main tasks of the hackathon this year is the creation of projects and products focused on people living their life online. There will be small teams of 2-3 people (designers, programmers, and artists) creating it.
What is hackathon?
Hachathon is a short and dynamic event designed to embrace new ideas in chosen fields and bring these ideas to a certain level. The hachathon's format allows to unite participants with different skills and professional backgrounds and give them the opportunity to get familiar with a new field while being guided by experts, and also to put in order and rate their skills.
Who can participate?
Students of Russian and foreign universities, as well as young specialists interested in personalised and social oriented design creation are eligible for participating. In order to participate, you have to register your team. In case you are willing to participate but don't have a team, you still can register individually, and then you'll be assigned to a team.
Team requirements for participating
Interdisciplinary team involving young designers, IT-specialists, engineers, artists and any other specialists who are able to work to get the tasks done. Your team MUST have a designer with a skill of working with graphic design software.
Working with practising professionals who are experienced in creating and promoting modern socially oriented design.
A chance to create an innovative product.
Team brainstorming and online expert consultation.
The best projects will be awarded with diplomas in 7 nominations, the winners will be awarded with memorable prizes, and all the participants will get a certificate of participation.
Souvenir as a representation of your territory
Task: to design a new souvenir reflecting the cultural specifics of the territory where you live

Description: nowadays not only does a souvenir remind us of places we've once visited, but it also gives us communication opportunities. We could call it a "memory knot" in the vast space of our contacts, interactions, and communication, both virtual and real (T. Bystrova). We invite teams to develop an effective-working souvenir that carries an image of a particular city and its cultural component. It can be an original and functional souvenir for a university where you study, or maybe for a leading museum in your city, or you can create a souvenir that represents your country as a whole.
Design of objects and public spaces in times of social distancing
Task: to create a new approach to communication in public spaces in times of a pandemic

Description: The public space of the city is a place where we can meet each other, have a walk, communicate, do sports. This space unites the citizens. However, the pandemic has changed the way we live our lives. It is necessary to look for new approaches to design the urban environment. Is it possible for public spaces to quickly restructure in order to help people resist the pandemic? How can a public space be designed with social distancing? The projects may include small architectural forms and various equipment necessary for organizing an integral comfortable environment that provides an opportunity for communication and social distancing.
University social networking design and its concept
Task: to promote a certain field / faculty / university

Description: nowadays, most services and companies require promoting online . Because of the amount of different courses we have today, any field, faculty and university needs generalized content that will attract attention, entertain, and interest future specialists. Analysis of the virtual representation of university content suggests that university websites are a full-fledged informative resource, however communication on social networks, which is preferred by young people from 16 to 20 years old, is almost absent. We offer teams to create a project using one or several social networking services. In the first part of the project you have to design your account and make it memorable and recognizable not only by its graphic design, but also by its animations, videos, etc. The style you design should be recognizable and relevant within 5 upcoming years. In the second part of the project you have to make a concept for your account, and create a content plan. The goal here is to encourage interest towards studies.
Подробнее о задаче
Защита проектов:
1. Дизайнерский подход
  1. четкое знание ЦА (опрос)
  2. представление о технологии изготовления и бюджете
  3. рациональность формы, без «фантиков» и виньеток
В решении данной задачи вам может помочь Вебинар по проектированию музейного сувенира Т.Ю. Быстровой

2. Культурологический подход
  • Сувенир – не подарок
  • Не хлам
  • Не разово
  • Не одно решение на всех
  • Память места
  • Память себя в этом месте
3. Коммуникативный подход – активизация контактов. Значит: быть полезным – чтобы долго быть рядом – чтобы нести значимую информацию – чтобы дать повод рассказать другим людям об этом месте

Форма представления проекта: презентация в PowerPoint или PDF не более 20 слайдов.
Подробнее о задаче
Площадка - на выбор команды:
  • Территория университета
  • Улица, сквер, бульвар, парк
  • Общественный интерьер (пассаж, переход, торгово-развлекательный центр, культурный центр)
В проекте могут быть представлены малые архитектурные формы (остановки, беседки, ротонды, павильоны, навесы), городская мебель и оборудование (скамейки, площадки для отдыха, информационные стенды, цветочные вазоны и т. п.)

Необходимо организовать цельную комфортную среду, обеспечивающую возможность общения и социального дистанцирования. Приветствуется модульность и трансформируемость объектов.

Критерии оценивания:
  • новизна организации и преобразования общественных пространств;
  • эффективность и креативность в организации общения и социального дистанцирования;
  • эстетическая привлекательность, образность, гармоничность, цельность;
  • региональная идентичность, узнаваемый образ страны, региона;
  • рациональность, функциональность, эргономичность объектов дизайна;
  • рациональность, надежность, антивандальность конструкции объекта;
  • экологичность создания и существования объектов; включение природных объектов, включенность в существующий ландшафт;
  • универсальность среды, социальная инклюзия.
Состав проекта:
  1. Проектная ситуация (особенности места, где будет находиться объект, назначение пространства, потребности людей, которые находятся в этом пространстве)
  2. Концепция
  3. Планировочное решение (план площадки, где будет находиться объект, схемы организации пространства, его возможных трансформаций, варианты компоновки объектов)
  4. Ортогональные проекции объекта
  5. Особенности конструкции, материалы
  6. Видовые кадры
Форма представления проекта: презентация в PowerPoint или PDF не более 20 слайдов.
Подробнее о задаче
Общая тема: «Человек красит место» (создания визуальной идентичности)
During the hackathon, our mentors - consultants, leading designers and representatives of foreign design universities, will be adjusting the work of teams
Sergelen Batchuluun
Professor of Design Department Mongolian University of Science and Technology (Mongolia)
Dashzeveg Tumenbold
Head of Design Department Mongolian University of Science and Technology (Mongolia)
Lohit H.S
Associate Dean, Faculty of Art&Design, Ramaiah University of Applied Sciences (Bangalore, India)
Mamatha Hegde
Head of Department of Fashion Design, Faculty of Art&Design, Ramaiah University of Applied Sciences (Banglore, India)
Tatiana Bystrova
Ph.D in Philosophy, Professor, Department of Cultural Studies and Design, Ural Federal University
Marina Pankina
Ph.D in Cultural Studies, Professor, Department of Cultural Studies and Design, Ural Federal University, member of the Russian Union of Designers
Svetlana Melnikova
Ph.D in Philosophy, Associate Professor, Department of Cultural Studies and Design, Ural Federal University
Creating a better world - design ideas and inspiration
The most creative solution
The most applied solution
The best social projects
The best ecological project
The best idea
The best project presentation
November, 14 - 25
Online registration
November, 25 - 02:00 PM
Registration Deadline
November, 26 - December, 10
Online tour, teamwork
December, 17
Summing up, announcing winners
November 26 - December 17
November 26 - November 29

Stage I. Team building
Teams complete the first task - preparing a team presentation. During the assignment and over the weekend - they get to know each other, communicate, exchange ideas.

The deadline is Friday, November 27, 2020, by 18:00 (Yekaterinburg Time UTC/GMT +5 hours).
Presentation format:
.ppt, .pptx, .pdf

The presentation must be uploaded to Google Drive in the shared folder "Презентации команд | Team presentation"

What should be in the presentation?

1. Tell us about the team members (who are are, where are you from, where do you study, your interests and skills, come up with a team name)
2. Indicate the task on which you want to work within the Hackathon;
3. In the presentation, ask us any questions (even the most ridiculous ones) about the task: everything that is not clear, thar you don't understand and want to know, ideas that you want to discuss, etc.
4. Your expectations from the Hackathon
November 30 - December 2

Stage II. Free idea creation
Free creativity of teams, where the «crazy» ideas are expressed. Imagine that your team has unlimited resources: financial, professional, etc. Imagine, communicate, generate ideas.

Form of work: individual, within teams. At this stage, you can ask any questions to the Hackathon coach Victoria Demenova (WhatsApp: +7 922 610-78-11, E-mail: vikina@mail.ru) and start consulting with mentors.

Report form: 1 slide / 1 picture (collage, text, photo - whatever), file format optional.

The report on the second stage must be sent by 18:00 on December 2 (Yekaterinburg Time UTC/GMT +5 hours) to e-mail: arthist@urfu.ru and to your mentor, and do not forget to mark the completion of the stage in the general table of the Hackathon.
December 3 - December 7

Stage III. Formulation of the project
The team formulates the goals of the project, tasks, determines the target audience, works out the main visual design ideas, describes the mechanisms for the implementation of the project.

At this stage, it is obligatory to work with mentors of tasks in Zoom.

Form of work: individual, within teams, in consultation with mentors.

Report form: presentation of 3-4 slides, .ppt, .pptx, .pdf format

The report on the III stage must be sent by 18:00 on December 7 (Yekaterinburg Time UTC/GMT +5 hours) to arthist@urfu.ru and to your mentor, and do not forget to mark the completion of the stage in the general table of the Hackathon.
December 8 - December 9

Stage IV. Creation of the final presentation
Start this phase with a final consultation with your mentor. From all the options for the final idea, choose one to develop into the final project. Pre-list the specifics: the cost of the project, materials used, manufacturing methods, implementation features.

Form of work: individual, within teams, in consultation with mentors.

Report form: send the final presentation before 18:00 on December 9 (Yekaterinburg Time UTC/GMT +5 hours) to arthist@urfu.ru +mark the stage in the general table of the Hackathon.
December 10

Stage V. Public presentation of all projects in Zoom
5-7 minutes to defend your own project.

Final presentation format: a sample (requirements) for the final presentation will be sent to you in advance.
December 17

Stage VI. Announcement of the winners and summing up the results of the hackathon
Format: general meeting in Zoom
Evolve and change the world with striking design solutions
Tell us about yourself, and we'll send a confirmation letter to your email
Hackathon partners
+7 (343) 389-94-19
Department of Art History, Cultural Studies and Design
Ural Humanitarian Institute
Ural Federal University
51, Lenina av., Yekaterinburg
Made on